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Personalized Yet Sustainable Experiences Will Redefine the New Retail Playbook in Southeast Asia

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VMware Accelerates Customers’ Journey to Zero Trust Security

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New VMware Security Innovations Empower Customers with Better Security for Apps That Is More Effective and Easier to Use 

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PALO ALTO, Calif. -October 5, 2021 -- VMworld 2021 -- Today's modern enterprises are facing an evolving threat landscape and increasingly sophisticated cyberattacks. They require security that is both built-in and built differently. More than 30,000 customers trust VMware to help protect their enterprise, modern and edge-native apps with a comprehensive portfolio of security solutions that are highly effective and easy to use. VMware, Inc. (NYSE: VMW) is announcing new innovations that help deliver consistent security for endpoints, virtual machines and containers with an end-to-end Zero Trust architecture. The new advancements unveiled today span:

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With VMware’s comprehensive security portfolio, enterprises are better covered from endpoint to end user and across application environments. Third-party testing from SE Labs certifies that environments built on VMware are better protected from advanced persistent threats(1). VMware NSX Network Detection and Response is the first and only NDR solution to receive a AAA rating in an SE Labs breach response detection test and VMware plans to deliver tapless NTA/NDR capabilities that leverages VMware vSphere to distribute sensors everywhere. VMware Carbon Black Cloud records 1.2 trillion security events per day on average and helped stop more than one million ransomware attacks over a recent 90-day period(2). VMware also offers the industry’s only 20TB internal scale out firewall specifically built to secure east-west traffic and customers have been shown to reduce firewall rules by 90%(3), making security more manageable.

“Many security solutions used today were built for a different era. Highly distributed digital enterprises can’t simply take old security tools and processes, apply them to today’s new realities and expect to be protected,” said Tom Gillis, senior vice president and general manager, Networking & Advanced Security Business Group, VMware. “VMware is delivering security solutions built specifically for the threats customers face today. We use the power of software, a scale-out distributed architecture, Zero Trust design principles and a cloud delivery model for better security that’s easier to use.”

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Workloads Running on VMware Are More Secure

VMware is now pioneering Zero Trust security inside clouds and data centers with secure workload access. Customers can better secure communication between workloads and apps, including data communication. VMware delivers on the critical capabilities for secure workload access including:

Moving to the data center or cloud edge, security has traditionally been implemented with expensive hardware appliances that are incapable of adapting to changing app environments. VMware is announcing the industry-first elastic application security edge (EASE, pronounced as “easy”) which enables the networking and security infrastructure at the data center or cloud edge to flex and adjust as app traffic changes. VMware provides an elastic set of data plane services for networking, security, and observability, and a unique scale-out distributed architecture that enables an EASE environment to grow and shrink as app needs change.

For most organizations, rarely can they focus on securing only a single environment. VMware research shows customers are using multiple public clouds to run their business in addition to their on-premises data center(4). CloudHealth Secure State introduces the next-generation of its unified search and investigation engine to improve visibility, security and compliance simultaneously across multiple public cloud environments. Customers now benefit from real-time search to find cloud resources, visualize relationships, inspect meta data and change activity, and overlay risk assessment across multiple cloud accounts, regions, and providers into a single actionable view.

Finally, ransomware is proving effective, pervasive and profitable. VMware offers both advanced protection and rapid recovery from ransomware attacks. VMware Carbon Black Cloud can now be enabled with a simple switch in VMware vCenter, making protection from ransomware attacks simpler and faster to deploy. VMware is now announcing rapid recovery capabilities in the event ransomware gets through defenses. VMware Cloud Disaster Recovery is an easy-to-use, cost-effective DR-as-a-Service (DRaaS) solution that enables more rapid recovery at scale so organizations are better positioned to avoid paying the ransom. Customers can utilize a deep history of immutable snapshots stored in an isolated cloud file system, instant VM power-on for iterative security evaluations, and powerful orchestration for highly automated testing, failover, and failback to recover end-to-end IT apps and data sets after a ransomware attack.

VMware Is Pioneering Modern App Security

Modern apps create a new set of challenges for both security operators and developers. These apps can be made of thousands of components that communicate via APIs. This makes APIs the new endpoint that legacy cut-and-paste security approaches were not designed to secure.

VMware Tanzu Service Mesh is now bringing a new level of distributed visibility, discovery and security to APIs. Tanzu Service Mesh helps customers improve app resiliency and reliability and reduce blind spots with contextual API behavior security. New Tanzu Service Mesh advancements enable developers and security teams to each gain a better understanding of when, where and how APIs are communicating, even across multi-cloud environments, enabling better DevSecOps. Additionally, CloudHealth Secure State now delivers Kubernetes Security Posture Management (KSPM) that delivers the ability to provide deep visibility into misconfiguration vulnerabilities across both Kubernetes clusters and connected public cloud resources. The Secure State KSPM solution today supports 176 rules including CIS Benchmarks for managed services such as Amazon EKS, Azure Kubernetes Service and Google Kubernetes Engine.

VMware Leads Anywhere Workspace Security

With the shift to distributed workforces, employees must be provided with the appropriate levels of controlled access to apps and data from wherever they choose to work. VMware Anywhere Workspace is an integrated workforce solution built on industry-leading and award-winning technologies that empower employees, reduce IT silos and operational overhead, and provide broader and more effective security.

VMware SASE is adding a new inline cloud access service broker (CASB) service to help IT gain more visibility and control over app access. IT teams can more effectively apply role-based access policies to cloud-delivered apps and identify use or abuse of unsanctioned apps. Forthcoming Data Loss Prevention (DLP) capabilities will help organizations better comply with HIPAA, GDPR, PCI and other data privacy laws by preventing sensitive data from leaving pre-defined environments. The new Workspace ONE next-generation compliance engine examines thousands of posture checks on device, OS and apps. This will enable desired state and perform remediation with minimal impact on end-user experience. VMware Carbon Black integrates with Workspace ONE and is now optimized for Horizon VDI environments, helping secure the distributed edge while providing remote workers with an optimal experience.

Finally, VMware and Intel are working to deliver a solution that will uniquely help secure edge environments starting from the silicon and extending to devices and apps. The solution will create a direct link between the Intel vPro® platform and VMware Workspace ONE to enable automated out-of-band maintenance that keeps PCs up to date on the latest security patches and infosec policies no matter where they are located or the state of the operating system. Intelligent analytics with access to rich hardware-level telemetry will enable customers to proactively minimize security risk and maximize employee experience.

Empowering VMware Cloud Providers to Deliver Innovative Managed Security Services

Managed security services remove the burden of deployment and daily management of security technologies from customers. By working with a managed security service provider, customers also have faster access to the latest innovations capable of better protecting their organizations from new and emerging threats. VMware has delivered a new set of capabilities that enable VMware Cloud Provider partners to build a comprehensive managed security service portfolio. These new capabilities include VMware Carbon Black Cloud, VMware Cloud Disaster Recovery, VMware SASE and VMware NSX Distributed IDS/IPS. All can be built as a custom service offering delivered to customers globally.

How Customers Are Benefitting from VMware Security

DVB Bank SE is a financial services provider specializing in international transport finance. “DVB Bank SE looks to VMware as a trusted partner to help manage complex cybersecurity and compliance requirements while dealing with a changing workforce,” said Robert Seidemann, vice president engineering & operating services, DVB Bank SE. “VMware helps us be more proactive in reducing our attack surface and simplifying security. Moving away from physical appliances and deploying the NSX Firewall allows us to segment distributed apps at the workload level seamlessly and at scale. VMware Carbon Black Cloud Workload enables us to apply security to individual applications at the hypervisor level.”

neurothink, a subsidiary of ADX Labs, is a machine learning as a service platform. “At neurothink, security is of paramount importance,” said Brian Rogers, chief executive officer, neurothink. “As we built our platform, it was critical that we carefully chose the right line of defense. In our search for this end-to-end defense, it became clear to us that the VMware Carbon Black platform was the best security solution. VMware Carbon Black Cloud removes complexity associated with workload and container security, which has in turn allowed us to help our customers remove the complexity from machine learning.”

Axway is a pioneer in enterprise data integration that helps customers unlock new business opportunities. “CloudHealth Secure State is a real driver for collaboration between Axway’s disparate security, operations, DevOps and R&D teams,” said David Starler, director of cloud security, Axway. “CloudHealth Secure State delivers actionable intelligence about cloud risks to help each team meet its varying cloud security objectives. The service is unique in its ability to deliver additional context that’s often missing in cloud security.”

VMware Helps Customers Navigate the Multi-Cloud Era

At VMworld 2021, VMware is unveiling its strategy to help customers navigate the multi-cloud era and accelerate innovation with freedom, flexibility and security. For the latest news on how VMware is delivering a smarter path to cloud for digital businesses, visit the <a href="https://news.vmware.com/vmworld-2021-media-kit">VMworld 2021 media kit</a>.

VMworld 2021 is the world’s premier cloud computing and digital infrastructure event. VMworld features 600+ unique sessions and labs, more than 75 sponsors, and several networking events to accelerate the journey to a software-defined business—from mobile devices to the data center and the cloud. VMworld attendees will have unparalleled access to the knowledge and tools they need to master the new cloud landscape and transform their business. To learn more about VMworld, please visit: <a href="https://www.vmware.com/vmworld/en/index.html">www.vmworld.com.</a>

VMware is a leading provider of multi-cloud services for all apps, enabling digital innovation with enterprise control. As a trusted foundation to accelerate innovation, VMware software gives businesses the flexibility and choice they need to build the future. Headquartered in Palo Alto, California, VMware is committed to building a better future through the company’s 2030 Agenda. For more information, please visit <a href="https://www.vmware.com/company.html">www.vmware.com/company</a>.

VMware, CloudHealth, NSX, Carbon Black, Workspace ONE, vCenter, Tanzu, and VMworld are registered trademarks or trademarks of VMware, Inc. or its subsidiaries in the United States and other jurisdictions. VMware makes no guarantee that services announced in preview or beta will become available at a future date. The information in this press release is for informational purposes only and may not be incorporated into any contract. This article may contain hyperlinks to non-VMware websites that are created and maintained by third parties who are solely responsible for the content on such websites.

Roger T. Fortier, VMware Global Communications, +1 (408) 348-1569, <a href="rfortier@vmware.com">rfortier@vmware.com</a>

Kerry Tuttle, VMware Global Communications, +1 (470) 247-1987, <a href="ktuttle@vmware.com">ktuttle@vmware.com</a>

PALO ALTO, Calif. -October 5, 2021 &#8212; VMworld 2021 &#8212; Today&#8217;s modern enterprises are facing an evolving threat landscape and increasingly sophisticated cyberattacks. They require security that is both built-in and built differently. More than 30,000 customers trust VMware to help protect their enterprise, modern and edge-native apps with a comprehensive portfolio of security solutions that are […]

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<ul>
<li>Southeast Asia’s shoppers are taking the digital leap with 41% of respondents to a survey indicating that they are not missing regular shopping in-store as much</li>
<li>Southeast Asian consumers increasingly prefer shopping with retailers that already know their personal preferences (54%), embrace virtual technology (63%) and artificial intelligence (70%)</li>
<li>Sustainability has also become a key differentiator as 43% would be happy to pay a premium on goods and services that demonstrate commitment to being carbon neutral</li>
</ul>

SINGAPORE, September 8, 2021 – Immersive, sustainable digital retail services and offerings could present a silver lining for Southeast Asia’s retail industry, but a robust digital foundation will be key in enabling the next wave of retail  innovations, according to VMware, Inc. (NYSE: VMW). Against the backdrop of the pandemic, the VMware Digital Frontiers 3.0 Study revealed that 41% of Southeast Asian respondents are not missing regular shopping in-store as much as they  thought they would. With more consumers increasingly entrusting their personal data with retailers to create a hyper-personalized shopping experience, privacy-focused and retail innovations such as artificial intelligence and virtual reality will be pivotal in shaping the future of retail in Southeast Asia. 
<ul>
<li>More than half (54%) would prefer shopping with a fashion retailer that already knows their personal preferences for items that they are likely to buy – for instance clothes size, color preferences and likely budget.</li>
<li>63% welcome the use of virtual technology in a consumer experience – for example, to simulate what an item looks like on them, or how an item will fit in the desired space.</li>
<li>More than two-thirds (70%) trust that artificial intelligence would be used to benefit society in the next five years. </li>
<li>64% of respondents have stated that they would leave a website or application if they could not get their issues resolved there and then (e.g., chatbot, live chat, telephone).</li>
<li>41% would leave a retailer and visit a rival brand’s site or app if it cannot offer at a minimum next-day delivery.
</li>
</ul>
Many brick-and-mortar stores in Southeast Asia are bearing the brunt of the pandemic as lockdown restrictions have pushed more shoppers online. While 61% of respondents in Southeast Asia are happy to engage with retail organizations digitally, 60% of them are prepared to switch to a competitor if a digital experience is not up to par – higher than other surveyed counterparts: US (50%), Germany (40%), France (36%) and UK (51%). With more than half of  respondents (57%) expressing their excitement for digital services, harnessing next-generation technologies including Cloud, artificial intelligence and modern applications will be key in enabling the retail industry to accelerate innovations and deliver a more holistic and secure retail experience to shoppers in Southeast Asia.
“The pandemic has led to a digital sprint for the retail sector as it has permanently changed the way consumers shop. In Southeast Asia, businesses are now facing their ‘sink or swim’ moment of leveraging cutting-edge innovations such as cloud and modern apps to redefine how they connect with customers digitally or risk losing them to a competitor,” said Sanjay K. Deshmukh, Vice President and Managing Director, Southeast Asia and Korea, VMware. “Apart from making sure that  they are delivering hyper-personalized, seamless digital services, retail organizations now also have to focus on bridging the gaps in their offline and online operations and delivering a superior omnichannel experience to stay competitive in the digital economy ahead. At VMware, we are committed to helping retail organizations modernize and strengthen their digital infrastructure so they can unlock new, revolutionary shopping experiences for consumers.”
Southeast Asia is also pivoting towards sustainable development, as consumers become increasingly eco-conscious and are making efforts to tap on digital technologies to become carbon-neutral: 
<ul>
<li>43% of Southeast Asian respondents are happy to pay a premium on goods and services that demonstrate commitment to being carbon neutral.</li>
<li>More than half (55%) will stop engaging with companies or buying from brands if they do not publicly share their ethical policies.</li>
<li>63% want to use more digital services to reduce their carbon footprint – for instance, by driving less to shops. </li>
</ul>
Gain consumer trust first, before securing consumer loyalty 
As Southeast Asia’s retail battleground goes virtual, consumers are placing higher trust in retail organizations and the digital offerings they are providing to tailor their shopping experiences:  
<ul>
<li>At least one in two respondents (53%) are comfortable and excited to provide retailers access to completely accurate data about their daily lives for an improved experience and more relevant offers. This is significantly higher than respondents in other surveyed countries: US (24%), Germany (34%), France (20%), UK (18%).</li>
<li>More than two-thirds (68%) are comfortable and excited of the indefinite use of remote, virtual interactions with retailers, rather than in-store experiences.</li>
</ul>
That said, only 36% of Southeast Asian respondents believe that retail organizations have given them assurance that their data and information is secure. This highlights an urgent need for retail organizations in the region to build greater consumer trust by establishing transparency with consumers and building up a zero-trust approach to security to better safeguard end-users’ data from bad actors.
A Trusted Digital Foundation will be key to uncover the next wave of growth for retail
As we move full steam ahead towards the digital future, VMware outlines key priorities that will further strengthen the transformation of Southeast Asia’s retail ecosystem:
<ul>
<li>Empowering retail organizations to build a multi-cloud and app future: Unlocking a multi-cloud future with app-driven innovations in a consistent and more secure environment that enables continuous innovation</li>
<li>Enabling innovation and productivity for the region’s anywhere workforces: Future ready workforce solutions will enable a seamless and more secure digital employee experience, driving greater outcomes in the new world of work </li>
<li>Intrinsic security for uninterrupted innovation: An intrinsic approach to enterprise security will provide an additional layer of robust protection for retail operations and shoppers’ personal data to fast-track business innovation and resilience</li>
</ul>
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About VMware
VMware software powers the world’s complex digital infrastructure. The company’s cloud, app modernization, networking, security, and digital workspace offerings help customers deliver any application on any cloud across any device. Headquartered in Palo Alto, California, VMware is committed to being a force for good, from its breakthrough technology innovations to its global impact. For more information, please  visit <a href="https://www.vmware.com/asean/company.html">https://www.vmware.com/asean/company.html</a>. 

About the VMware Digital Frontiers 3.0 Study
<a href="https://www.vmware.com/content/dam/digitalmarketing/vmware/en/pdf/company/vmw-digital-frontiers-fsi-singapore.pdf">VMware Digital Frontiers 3.0 Study</a> is a global multi-country study conducted from November – December 2020, surveying the behaviors, preferences and attitudes towards digital services and experiences in 2020 of 1,000 consumers per market from Southeast Asia (Singapore, Malaysia, Indonesia, Thailand and the Philippines), the United States, the United Kingdom, Germany and France. Findings from Southeast Asia represents an aggregated average from the five markets included in the study. 

VMware is a registered trademark in the United States and other jurisdictions.

Media Contact
Anubha Pandey
SEAK Communications, VMware
Phone: +65 9630 5579  
Email: <a href="mailto:anubhap@vmware.com">anubhap@vmware.com</a>
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Southeast Asia’s shoppers are taking the digital leap with 41% of respondents&nbsp;to a survey indicating that they are not missing regular shopping in-store as&nbsp;much Southeast Asian consumers increasingly prefer shopping with retailers&nbsp;that already know their personal preferences (54%), embrace virtual technology&nbsp;(63%) and artificial intelligence (70%) Sustainability has also become a key&nbsp;differentiator as 43% would be […]

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