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Banking on Experience: How Customers Are Revolutionizing Financial Services

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Multi-Cloud for Mission Success

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HIMSS 2022: Enabling Smart, Connected Patient-Centered Care

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VMware Empowers AWS Customers with the Power of &#8220;AND&#8221;

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The revolution sweeping through financial services has brought new purely digital players to the market and is driving massive change through traditional banks and other financial institutions. Across the globe, customers’ digital experience is reshaping traditional banking services and relationships, and the Asia Pacific region is leading this transformation.

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Partly in response to a pandemic that closed bank branches worldwide, customers are demanding almost every service to be available digitally, and in most cases, via a mobile app. Every bank is becoming a digital bank. Markets that have had a large unbanked population have, over the last few years, leapfrogged directly into mobile banking, bypassing traditional banking.

According to <a href="https://www.mckinsey.com/industries/financial-services/our-insights/future-of-asia-the-future-of-financial-services">McKinsey’s 2021 Personal Finance Survey</a>, the share of consumers in Asia actively using digital banking has jumped to 88% this year, compared to 65% four years ago. More than 60% of Asian consumers are now open to switching to a digitally-focused “direct” bank, McKinsey reports.

And financial services companies are raising their digital game. In VMware’s own <a href="https://www.vmware.com/asean/company/news/releases/2021/Gearing_Up_for_Growth_Go_Digital_First.html">Digital Frontiers 3.0 study</a>, more than half of respondents said financial services groups in Southeast Asia had improved digital services compared to before the pandemic.

The big digital shift has helped open the door for fintech players like <a href="https://www.antgroup.com/en">Ant Group</a> in China, <a href="https://www.bankbazaar.com/">BankBazaar</a> in India and <a href="https://www.afterpay.com/">Afterpay</a> in Australia to enter the market. It’s a market where the big digital names like PayPal, Stripe and India’s Paytm have already carved out substantial businesses. Along with China’s AliPay and WeChat Pay, which have been acknowledged as global leaders in fintech scale and innovation for some time.

To keep up with the disruption, traditional banks are innovating at a rapid pace and expanding their scope beyond traditional finance and are beginning to offer services that look more like those of pure fintechs. In Singapore, DBS’ PayLah app offers anything from simple payments to food orders and purchasing of public transport fares, while Thailand’s Kbank has teamed up with Grab for its own e-wallet service offering payments and loans. Services like PayNow in Singapore and the New Payments Platform in Australia allow customers of multiple banks to make payments to each other using only mobile phone numbers. Chinese giant Ping An, which started life as a conventional insurer, has become a technological powerhouse offering services across areas as diverse as healthcare, auto services and real estate. In India, HDFC Bank offers AI-powered 10-second car loan approvals.

Customer-Driven Transformation

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One of the major drivers of the success of the new fintech players is their superior customer experience and ease of use. Traditional banks are innovating faster than ever to improve customer experience.

At VMworld, several leading financial institutions shared how they are transforming to become digital-led banks. Customer experience is key, powered by a move away from legacy infrastructure to agile, cloud-based platforms to keep up with what customers want.

In my discussions with banking technology leaders, there were some key common themes among their transformation strategies that stood out:

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Eyeing the democratization of finance and greater competition, regulators around the Asia Pacific region seem keen to encourage the growth of new digital financial services. In this environment, some banks are even planning to shift their core banking systems into the cloud—something that would have seemed unlikely not that long ago. More regulatory leeway is also increasing the speed of change, which is adding to the pressure on all players to keep up.

And all this is happening in an environment of greatly increased competition. As well as the new breed of fintechs, companies from other industries, such as telco, are also beginning to offer financial services to their large existing customer bases.

“We are a tech company with a banking license,” is something we now hear all the time as traditional banks embrace tech and forge partnerships to compete in this new marketplace.

We are witnessing some of the biggest changes in financial technology since banks first computerized in the middle of last century and are heading into an exciting and customer-driven new era.

Digital banking trends are reshaping traditional banking services and relationships. The Asia-Pacific region is leading this transformation.

Digital Banking Trends in Asia Pacific | VMware News & Stories

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VMware Research Reveals Agencies are Navigating Compliance, Security and Upskilling Employees Amid Cloud Adoption

Today, at the <a href="https://upgather.com/vmware/public-sector-innovation-summit/">Public Sector Innovation Summit</a>, VMware announced findings from a study on how government agencies are scaling use of multi-cloud environments for mission success. The study, titled “<a href="https://www.vmware.com/learn/1380503_REG.html?src=wb_624ed0c315228&cid=7012H000001KaLSQA0">Multi-cloud Is The New Frontier Of Government IT</a>," conducted by Forrester Consulting, found while the move to multi-cloud is a priority, agencies face challenges supporting growing cloud environments, including compliance standards, data security and upskilling employees.

A ‘Cloud‑Smart’ Approach for the Public Sector

The survey captures responses from more than 500 agency leaders and IT decision-makers at federal, state, and local governments in the United States and Canada and discovered that while agencies are accelerating cloud adoption, multi-cloud environments are far more diverse, complex, and distributed than anything organizations have managed in the past. This can create barriers or force trade-offs between moving fast and managing risk. The challenge lies in finding the right tools and platforms to meet agency demands and keep data and processes safe and compliant. The study found when selecting cloud platform providers, the top priorities for agencies were: 

Talent Paired with Technology

To achieve a faster and smarter path to multi-cloud, agencies are focused on scaling security and upskilling employees in tandem with cloud adoption. More than half of agencies (57%) expressed concern about data security as they look to increase cloud adoption and 65% of agencies have plans to increase their investment in professional development for their developers.

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“Multi-cloud is the new reality for government agencies but as they increase cloud investments, they also need to lay the technical and cultural foundation,” said Jennifer Chronis, vice president, public sector, VMware. “VMware is uniquely positioned to meet our customers wherever they are on their digital transformation journeys and help them take full advantage of multiple clouds. Across the public sector, we are giving our customers the power to accelerate innovation and improve resiliency on a trusted digital foundation.” (<a href="https://twitter.com/jenniferchronis">Twitter</a>,<a href="https://www.linkedin.com/in/jennifer-chronis-4a11745/"> LinkedIn</a>)

The full study, complete with recommendations for a ‘cloud-smart’ approach to the multi-cloud era can be downloaded <a href="https://www.vmware.com/learn/1380503_REG.html?src=wb_624ed0c315228&cid=7012H000001KaLSQA0">here</a>.

Learn more at the Public Sector Innovation Summit

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VMware’s Public Sector Innovation Summit brings together leading technologists from the private sector, along with IT leaders and experts from federal, state, and local government. This year’s theme, “A Holistic Multi-Cloud for Mission Success,” explores how agencies can reimagine mission success innovating across clouds.

The summit will take place at the Ritz Carlton Pentagon City in Arlington, Virginia, from 8:30 a.m. – 1:15 p.m. ET. It will also be live streamed. To learn more or to register to attend, please visit: <a href="https://upgather.com/vmware/public-sector-innovation-summit/">Public Sector Innovation Summit 2022</a>.

To learn more about VMware is helping the public sector innovate, please visit:

Methodology

VMware commissioned a survey, undertaken by an independent research organization, Forrester Consulting, in March 2022. 501 agency leaders and IT decision-makers at federal, state, and local governments were surveyed on cloud practices including strategy, process, and solutions. The research was conducted in the United States and Canada.

This article may contain hyperlinks to non-VMware websites that are created and maintained by third parties who are solely responsible for the content on such websites.

Samantha Mayowa, VMware Global Communications, <a href="mailto:smayowa@vmware.com">smayowa@vmware.com</a>

Today, at the Public Sector Innovation Summit, VMware announced findings from a study on how government agencies are scaling use of multi-cloud environments for mission success.

Public Sector Innovation Summit 2022

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Pubic Sector Innovation Summit

The recent Presidential mandates and legislation aimed at strengthening public sector digital defenses are much needed reinforcements to ongoing challenges. Cybercrime is predicted to cost the world $10.5 trillion annually by 20251, up from $6 trillion in 2021. Added to this are the stressors caused by the global pandemic — requiring agencies to transition to remote workforces while still serving constituents. And while digital transformation, including cloud adoption, has been on the “to do” list for quite some time, the pandemic accelerated the timeline as agencies looked to modernize their infrastructure and build resilience.

With these forces in mind, VMware’s public sector experts weighed in on what should be at the top of mind for agencies this year.

The Journey to Zero Trust Cybersecurity

December’s discovery of the<a href="https://news.vmware.com/security/vmware-responds-to-log4j-vulnerability"> Log4j vulnerability</a> — which allowed hackers to run any code on vulnerable machines or hack into any application directly using the open-source Log4j framework — revealed the fragility of public and private digital architectures. Add to this, mainstream ransomware attacks targeting organizations in critical industries like Colonial Pipeline, JBS Foods and Kaseya made it starkly evident zero trust security needs to be a priority.

“Zero trust and supply chain risk management are at the top of the list,” says Jeremiah Sanders, Senior Federal Strategist at VMware. Zero Trust is the next-generation model for securely delivering IT services and solutions anywhere in the world, on any device or system. It’s not a single product but a security operations framework based on the notion of never trusting and always verifying.

Keith Nakasone, Federal Strategist at VMware added “Cybersecurity must be looked at holistically. It must become a part of the agency culture to include the people, process, and technology.”

Daniel Kent, Chief Architect, Public Sector, VMware notes that effective cybersecurity also requires agencies to practice good cyber hygiene. “IT security can’t be an afterthought, especially as we move to a devOps model, where analytics and automation will be critical to cybersecurity effectiveness,” he says.

The journey to Zero Trust security must be prioritized — and it’s now a<a href="https://www.whitehouse.gov/briefing-room/presidential-actions/2021/05/12/executive-order-on-improving-the-nations-cybersecurity/"> Presidential mandate</a>. Agencies need  a measured, phased approach to achieve this goal. For more information on cybersecurity mandates and adopting a Zero Trust framework, visit:<a href="https://techzone.vmware.com/blog/incorporating-vmware-zero-trust-presidential-executive-order"> Incorporating VMware Zero-Trust for the Presidential Executive Order</a>.

The Power of Public and Private Partnership

Developing and strengthening the ecosystem of public-private engagement, including the<a href="https://blogs.vmware.com/security/2021/11/biden-administration-directs-federal-agencies-to-patch-known-vulnerabilities.html"> Joint Cyber Defense Collaborative (JCDC)</a> and the<a href="https://news.vmware.com/releases/vmware-white-house-summit-open-source-software-security"> White House Open Source Software Security Summit</a>, is a key building block for technological and economic progress. Similarly, VMware is collaborating with NIST’s National Cybersecurity Center of Excellence (NCCoE) Zero Trust Cybersecurity Architecture Consortium to develop practical, interoperable cybersecurity approaches that address the real-world needs of the public sector’s complex IT ecosystem. These partnerships build trust and resiliency as agencies work towards modernizing critical infrastructure.

In December, President Joe Biden signed into law the National Defense Authorization Act of 2022, which codified an approach to cybersecurity that depends on the decisions of private-sector entities to protect the bulk of the nation’s critical infrastructure. This is yet another initiative that brings public and private worlds together to achieve a ‘whole of nation’ approach to combating cybersecurity threats.

“The best way to achieve the goals set by mandates is to work with the private sector — they can be trusted advisors,” says Nakasone.

Leveraging the power of public-private partnerships should be a priority for agencies this year as they look to keep up with the pace of legislation and innovation.

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A ‘Cloud-Smart’ Approach for the Multi-Cloud Era

The average organization in the private sector runs<a href="https://news.vmware.com/releases/vmworld-2021-cross-cloud-services"> about 500 apps</a>2 to drive their business, and those apps are distributed across clouds. Kent points out that the same forces will be true in the public sector as agencies look to the cloud and apps to digitize parts of their organizations.

It’s no longer about a ‘cloud first’ approach—it’s about being ‘cloud smart.’ A multi-cloud approach increases app velocity and innovation and will empower agencies to become much more agile and resilient. This year, agencies should focus on building a cloud strategy that provides freedom and control. The reality is across federal, state and local agencies are at different points in their digital transformation journeys. It will be important they have the freedom to choose the ’right’ cloud based on their strategic business goals. With a cloud-agnostic approach, agencies have the power to accelerate innovation and control their destiny in the multi-cloud era.

Nakasone noted, “the pandemic has created an opportunity for the public sector to consider alternative solutions to ensure that work can continue from any cloud, any application, and any device. Agencies will need to prioritize understanding cloud solutions moving forward to build a strategy that works for their organization.”

Upskilling and Reskilling Employees

With accelerated digital transformation initiatives, agencies are quickly realizing that new technologies require new employee skill sets. As agencies prioritize innovation, they must also prioritize upskilling and reskilling employees as part of the transformation.

“You can have the understanding of what you need — but not have access to talent,” Sanders says. As a result, agencies will need to focus on reskilling existing talent while also expanding their talent pool. Sanders points out that agencies now have access to a broader talent pool as the workforce continues with remote and distributed models, and there is further opportunity to ensure successful agency digital transformation by leveraging digital workforce upskilling partners like VMware to, “enable a new way of work.” 

To learn how VMware is working with the public sector around these priorities, visit:

With increased focus on digital transformation across the public sector, VMware’s experts discuss four innovation priorities across cybersecurity, partnerships, cloud adoption and employees.

Innovating for the Future: 4 Public Sector Priorities for 2022

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Today at the HIMSS Global Health Conference & Exhibition, VMware will showcase the latest solutions to help healthcare organizations around the world enable smart, connected, patient-centered care in <a href="https://himss22.mapyourshow.com/8_0/exhibitor/exhibitor-details.cfm?exhid=21770">booth #2121</a>. VMware powers healthcare leaders like Gloucestershire Hospitals NHS Foundation Trust, Sentara and University Hospital Essen to build, run, manage, and better secure all apps across clouds.

“On the frontline of the pandemic, healthcare organizations have had to make tough decisions very quickly to maintain patient-centered care across the continuum,” said Enrique Estrada, senior director, healthcare industry solutions. “As CIOs and IT leaders continue to accelerate their digital transformation timelines, innovation is driving a new standard of care that extends beyond the four walls of a hospital system. We are helping our customers and partners along this journey and giving them the power to innovate faster and build resilient patient-centered operations on a trusted digital foundation.”

VMware Named Innovation Leader in Enterprise Health Cloud Infrastructure and Platform Service by Frost & Sullivan

VMware today announced it has been named an Innovation Leader in the Frost Radar™: Enterprise Health Cloud Infrastructure and Platform Service Providers by Frost and Sullivan. VMware was recognized for delivering a digital foundation that helps healthcare providers boost real-time, connected care with support for any health apps, from any device with anytime access to patient health data. The study credits VMware’s top position to the breadth of its product portfolio across cloud, apps, workspace and security, empowering care teams. 

“The COVID-19 pandemic has shown healthcare organizations the importance of agility and business continuity,” said Dr. Rishi Pathak, industry principal-digital health transformation, Frost & Sullivan. “The cloud is more critical than ever in helping healthcare providers respond to the pandemic and prepare for future disruptions. VMware’s multi-cloud-focused strategy puts it in a strong position in the competitive enterprise health cloud industry to help providers and payers build resiliency and better, connected patient care.”

The Frost Radar is a robust analytical tool that evaluates companies across two key indices: their focus on continuous innovation and their ability to translate their innovations into consistent growth. Companies plotted on the Frost Radar are the leaders in the industry for growth and innovation, and instrumental in advancing the industry into the future.

Improving Patient Outcomes with Innovation

More than ever before, innovation is at the heart of healthcare. Providers, care teams, and staff are now relying heavily on digital technologies to communicate, diagnose, treat, and stand-up new services at a moment’s notice. In January, VMware found that 93% of healthcare executives reported that their organization would pursue app modernization in the first half of 2022, with “increased deployment options” named as the leading driver behind this goal.1 Cloud and modern app strategies will continue to be driven by demands for high-quality care, and organizations are moving quickly to define cloud architecture, operations, security, and processes.

The focus on innovation is also being driven by the future of work. Healthcare organizations quickly transitioned to empower and scale remote care teams and staff. And the ‘work from anywhere’ model is expected to expand this year. More than half of healthcare executives (61%) expect that their hybrid workforce will grow in 2022 and 60% are investing in infrastructure capabilities to improve remote bandwidth issues.1 Additionally, 56% of healthcare executives are devising new work models and processes to support distributed teams, and 48% are rethinking security models for their changing workforce.1

As patient care expectations continue to evolve, VMware is helping healthcare organizations increase staff and clinician flexibility, efficiency, and response along with the improving the user experience. All on a trusted digital foundation that enables more secure access to patient data and clinical health systems from any device and location.

Healthcare Leaders Power Smart, Connected Patient-Centered Care with VMware

University Hospital Essen, today the largest hub-centric hospital in Germany’s Ruhr region, employing over 10,000 people and treating more than 300,000 patients a year.

“The kind of digitalized and personalized medicine everyone is calling for today would not be possible without a partner like VMware,” said Armin de Greiff, technical director, University Hospital Essen.

University Hospital Essen leverages VMware NSX, VMware Workspace ONE and VMware Cloud Foundation with Tanzu Kubernetes to better secure its critical infrastructure and enable innovative AI-driven activities in the hospital. For more on the University Hospital Essen innovation story, please visit: <a href="https://blogs.vmware.com/emea/en/2021/11/essen-university-hospital-becomes-digital-pioneer-with-vmware-by-its-side/#:~:text=%E2%80%9CThanks%20to%20VMware%20Cloud%20Foundation,says%20de%20Greiff%2C%20summing%20up.">Essen University Hospital becomes digital pioneer – with VMware by its side</a>.

Sentara is an integrated, not-for-profit system of 12 hospitals in Virginia and Northeastern North Carolina.

“Our IT team at Sentara must quickly adapt to the changing healthcare industry, while ensuring critical technologies are always available,” said Matthew Douglas, chief enterprise architect, Sentara Healthcare. “With VMware, we are able to get data where patients and doctors need it, accelerate the time to diagnosis with customized apps and secure remote work.”

Sentara leverages VMware Horizon, VMware vSAN HCI and VMware NSX. For more on how VMware is innovating, visit: <a href="https://www.healthcareitnews.com/news/sentara-healthcare-manages-demands-epic-ehr-remote-hosting">Sentara Healthcare manages demands of Epic EHR with remote hosting</a>.

Gloucestershire Hospitals NHS Foundation Trust provides high-quality healthcare for the entire population of Gloucestershire.

“VMware Cloud Foundation provided the platform to enable home working during the COVID-19 pandemic,” said Tim Mullan, IT Transformation Program Lead, Gloucestershire Hospitals NHS Foundation. “We had over 2,000 staff logging on remotely each day, which was previously unthinkable.”

Gloucestershire Hospitals NHS Foundation Trust leverages VMware Cloud Foundation, VMware vSAN, VMware NSX Data Center and VMware vRealize Suite. To learn more about the migration to the cloud at Gloucestershire Hospitals NHS Foundation Trust, visit: <a href="https://roi.roinnovation.com/Clients/vmware/77865.fil?response-content-disposition=inline%3bfilename%3d%22VMware-GloucestershireNHS-20Q4-EN-Summary.pdf%22&response-content-type=application%2fpdf&Expires=1646870806&Signature=kGLYokmBuVfGqbn08ps--fSicjWiU9smVasu7BKhZ~Q8AebHP1L~wPoRo7NVpDdxJuMvpuOENPjMoc6SvixpfbBl3DxlGjUNAYtDB8XBvMRNi8ZvlXoUPT~zZxb2oM3Re5cqYeOpK2QK3eWe7DZ-JO92VSE8b2HRW~DXl8pkOIGlI1GQ9Wu3C-LC0bVImenoQuRAxIs6btHqkr-y5TbsIC4oKCrlEB2ENFhV68CDWNiSNxdxBogCYjn6dSL9VI9XQsRIoHuuxmY~WDLe7OabFbPJOfwQRVXVP7RNqTiuoXYngDK924e2QxdPdgpIekSP1~IKAfJ62PvbwaAl3sfimw__&Key-Pair-Id=APKAJRMHILL4YKBTPPRQ">Gloucestershire Hospitals NHS Foundation Trust Migrates to the Cloud with VMware Cloud Foundation</a>.

Enabling Patient-Centered Care through Partnerships

Through a strategic partner ecosystem, VMware is focused on delivering healthcare IT infrastructure that supports any application, any cloud, and any device. At HIMSS 2022, VMware will highlight its longstanding partnership with IGEL showcasing how the together they are helping improve the healthcare user experience. VMware and IGEL will feature the following joint customers in the VMware booth (#2121):

VMware at HIMSS 2022

For more information on the <a href="https://www.vmware.com/solutions/industry/healthcare-it-solutions.html">VMware solutions</a> being showcased during the HIMSS Global Health Conference & Exhibition, please visit <a href="https://himss22.mapyourshow.com/8_0/exhibitor/exhibitor-details.cfm?exhid=21770">Booth #2121</a>, and follow <a href="https://twitter.com/VMwareHIT">@VMwareHIT</a> and <a href="https://twitter.com/vmwarenews">@VMwareNews</a> for updates throughout the event.

Catch live recordings of <a href="https://www.thisweekhealth.com/">This Week in Health IT</a> with host Bill Russell in the VMware booth, Tuesday, March 15 at 11 a.m. ET and Wednesday, March 16 at 10 a.m. ET.

To learn more about how VMware is helping healthcare organizations innovate and transform, check out:

VMware Survey Methodology

VMware conducted online surveys with healthcare executives exploring recent trends. In January 2022, 97 global healthcare executives participated in the executive pulse survey. 

VMware, NSX, Tanzu, VMware vSAN, vRealize, Workspace ONE, vCloud, and Horizon are trademarks or registered trademarks of VMware, Inc. or its subsidiaries in the United States and other jurisdictions.

VMware announced it has been named an Innovation Leader in the Frost Radar™: Enterprise Health Cloud Infrastructure and Platform Service Providers by Frost and Sullivan.

Today at the HIMSS 2022, VMware showcases the latest solutions to help healthcare organizations around the world enable smart, connected, patient-centered care. Learn more:

VMware at HIMSS 2022

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We are officially in our third chapter as a company, but VMware’s mission remains the same: to deliver the trusted foundation to accelerate our customers’ innovation. We do this by providing the multi-cloud platform for all apps, enabling digital innovation and enterprise control. 

Our path to becoming the “cloud Switzerland” of the industry is resonating with customers and partners, and the journey began with our AWS partnership. It’s through this partnership that the power of “AND” first emerged as a North Star for our strategy. Could customers gain the agility, flexibility, and cost benefits of public cloud AND have the control required of enterprise apps? Turns out they can.

Four years into the partnership and things continue to accelerate. VMware Cloud on AWS is available in 19 global regions. There are now more and different options for consuming VMware Cloud on AWS. And, we’ve delivered new services specifically targeting Local Cloud, Government Cloud, and Telco Cloud environments. Best of all, customers have the choice to buy these services direct from VMware, or AWS, or one of our resellers. And this is just for the customers looking for the fastest path to migrate and modernize Tier 1 vSphere-based enterprise apps. In this same time, VMware Cross-Cloud services have grown into a portfolio of services that enable customers to modernize, optimize, connect and protect their native AWS environments.

The power of "AND" will be on display this week at AWS re:Invent, where we’re continuing to advance key initiatives that support AWS customers. Take a listen to VMware President Sumit Dhawan outline our strategy and the AWS partnership, and catch up on what's new at VMware for AWS customers at the show.

When organizations talk about digital services, often the conversation turns to “born in the cloud” apps. However, Tier 1 enterprise applications residing on premises are often the life blood of an enterprise. Regardless of where an app was created, all apps benefit from modern infrastructure. This is what VMware Cloud on AWS delivers enterprise-class infrastructure combined with public cloud scale and economics, delivered as a service almost anywhere in the world. At re:Invent, we will showcase new innovations and consumption options, as well as continued expansion of the VMware Cloud on AWS GovCloud service.

<a href="https://blogs.vmware.com/cloud/2021/12/01/vmware-cloud-on-aws-going-big-reinvent2021/" target="_blank" rel="noreferrer noopener nofollow">You can read about these advancements in this blog</a>.

VMware Tanzu Powers Developers on AWS

With a vast ecosystem of cloud native technologies to choose from, developers and operators alike can be overwhelmed and overburdened as they grapple with every step from iterative coding to applications running in production. VMware Tanzu simplifies the cloud native journey, enabling customers to accelerate their cloud adoption and consumption by efficiently evolving apps and infrastructure from on-premises to AWS, to deliver value faster with a streamlined developer experience for Amazon EKS more efficiently and securely. At re:Invent, VMware Tanzu will release several key new product updates to help customers make the most of the public cloud.

<a href="https://tanzu.vmware.com/content/blog/streamlined-devx-amazon-eks-aws-apps-vmware" target="_blank" rel="noreferrer noopener">Check out what’s new in this VMware Tanzu in this blog</a>.

Cloud transformation has become a business imperative for Communication Service Providers eager to increase agility, build digital resilience, foster innovation, and deliver new 5G services. Operators are increasingly looking to multi-cloud environments, recognizing the benefit of having their public clouds integrate and work seamlessly with their on-premises infrastructure and taking advantage of their existing skillsets, tools and processes. VMware has simplified this process for our customers with VMware Cloud on AWS and our Telco Cloud Platform.

<a href="https://telco.vmware.com/content/dam/digitalmarketing/vmware/en/pdf/products/vmw-telco-cloud-platform-tcp-datasheet.pdf" target="_blank" rel="noreferrer noopener">Read more about the VMware Telco Cloud Platform.</a>

VMware Cross-Cloud Services in AWS Marketplace

VMware Cross-Cloud services offer distinct advantages to both IT operators and developers working in AWS. These advantages include accelerating application modernization, migrating workloads faster to the cloud, adopting a cloud operating model for their entire organization, and more securely and efficiently connecting a distributed workforce to cloud-based resources. VMware recently announced the company is making it easier for AWS customers to purchase and deploy VMware Cross-Cloud services to support their AWS environments. Our expanded presence in AWS Marketplace is another proof point of our focus on meeting customers where they are at by delivering value for the strategic cloud environment of their choice.

<a href="https://news.vmware.com/releases/vmware-cross-cloud-services-aws-marketplace" target="_blank" rel="noreferrer noopener">Read about VMware Cross-Cloud services in AWS Marketplace.</a>

This article may contain hyperlinks to non-VMware websites that are created and maintained by third parties who are solely responsible for the content on such websites.

At AWS reInvent, VMware advances key initiatives that deliver the trusted foundation to accelerate AWS customers' digital innovation.

This week at AWS reInvent, VMware continues to advance key initiatives that support AWS customers.

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Multicloud

Banking on Experience: How Customers Are Revolutionizing Financial Services

Multi‑Cloud for Mission Success

Innovating for the Future: 4 Public Sector Priorities for 2022

HIMSS 2022: Enabling Smart, Connected Patient‑Centered Care

VMware Empowers AWS Customers with the Power of “AND”