Joe Baguley is VMware’s Vice President and Chief Technology Officer for EMEA, joining VMware in July 2011. He helps develop and communicate VMware’s strategy and vision with customers and partners, using his wealth of experience to help organisations reduce costs and better support users and business needs. As part of VMware’s Office of the CTO and its representative in EMEA, Joe assists VMware’s customers in understanding how to use today’s advances in technology to deliver real business impact and plan for disruptive technologies of the future, as well as working with them to inform VMware’s R&D processes. Joe is a recognised leader within the European technical community and is considered one of the world’s most influential IT global leaders, currently positioned 26th on Tenfold’s global list of the top 79 Chief Technology Officers. He speaks regularly at industry events, including The Economist’s Innovation Summit, to the broadcast media, including BBC World News and BBC Talking Business, and appeared in the Computer Weekly UKtech50 and the Information Age Top 50 Data Leaders. He has played a key role in CloudCamp and other events, communicating how cloud technology fits into the broader IT landscape. Joe previously spent 10 years at Quest Software where he was CTO of EMEA, shaping its direction and strategy. He is a member of VMware’s Executive Sustainability Council, a formalised component of the company’s Corporate Sustainability Strategy to provide insight and oversight, and to drive cross‑company initiatives. In addition, Joe is also on several advisory boards at the European Commission and ETSI and is a founding committee member of the Data Centre Specialist Group at the British Computer Society, which helped shape the European Code of Conduct for Data Centres. Joe is based in the U.K. with a remit across Europe, Middle East and Africa.